Writing Well

Question 0

Clear

Answer 0

Say what you mean, don’t be vague. Avoid euphemisms and abstract language unless you intend to be ambiguous. In the case of images make sure it is visible and make sure he purpose of the image is obvious.

Question 1

The 6 C’s

Answer 1

Clear, Concise, Concrete, Colorful/Creative, Culturally Sensitive, and Correct

Question 2

Concise

Answer 2

Don’t use more words or images than you need to. You might distract the reader/viewer if you do so.

Question 3

Concrete

Answer 3

How abstract or precise is your message (ice cream versus gluten free sugarless fresh strawberry and cream Ben and Jerry’s ice cream)? Concrete messages will be more effective presentationally and can clarify and encourage the abstract, which can be useful as well.

Question 4

Colorful/Creative

Answer 4

Adjectives and adverbs help to ripen language and make it more clear and interesting, make it unique enough to stand out but not so unique that it is jarring

Question 5

Culturally Sensitive

Answer 5

Avoid sexist, racist, and homophobic language, and know the audience.

Question 6

Correct

Answer 6

Follow the rules of grammar, have the right punctuation, word choice, and avoid the passive voice