World trade: Coca-Cola

Question 1

How many Coca-Cola products are made and consumed globally?

Answer 1

1.9 billion a day

Question 2

Is Coca-Cola one of the most recognisable brands in the world?

Answer 2

Yes (behind Apple and Google)

Question 3

How much revenue does Coca-Cola generate?

Answer 3

$45 billion a year

Question 4

How many countries is Coca-Cola sold in?

Answer 4

200

Question 5

What are the positive social impacts of Coca-Cola?

Answer 5

• Coca-Cola foundation awards grants to companies throughout the world
• Massive employment opportunities, direct and indirect

Question 6

What are the negative social impacts of Coca-Cola?

Answer 6

• harsh working conditions in some factories

Question 7

What are the positive economic impacts of Coca-Cola?

Answer 7

• its a franchise so many local bottlers profit from sales which supports the local economy
• investment in new factories, expands markets eg. in Asia and North Africa - drives economic growth in countries

Question 8

What are the negative economic impacts of Coca-Cola?

Answer 8

• Workers have long hours for little pay
• majority of profits go to shareholders in USA

Question 9

What are the positive environmental impacts of Coca-Cola?

Answer 9

• uses marketing to increase awareness of recycling
• initiates sustainable agricultural schemes
• replenishes water it uses (eg. funds local water projects)

Question 10

What are the negative environmental impacts of Coca-Cola?

Answer 10

• exhaustion of local water supplies (used more water than 25% of worlds population)
• water pollution
• pesticide residue found in some Coca-Cola products

Question 11

Why did Coca-Cola establish factories in Uraba, Colombia?

Answer 11

A dangerous civil war was taking place so Coca-Cola could set their own rules and working practices to maximise revenues. SO they persuaded workers to leave the war to work in poorer working conditions