Working class disadvantage in the media

Question 1

Milliband
perspective?
What are inequalities shown as? (3)
What does this mean the proletariat do? (even though)
What is the media?
What do institutions act as?

Answer 1

Marxist
Wrote a book ‘The State in a Capitalist Society’
By creating a false picture of reality the ruling class is able to use the media to control society as their false picture illustrates capitalism in a positive way
Inequalities are presented as inevitable, justifiable and effective for society meaning that the proletariat accepts ruling class values, even though they do not benefit them as much.
The media is ‘the new opium of the people’- media replaced religion
Institutions act like a drug to numb the senses and produce an illusion of happiness that is not real = the media distracts the proletariat from the exploitation and oppression of the capitalist system which allows the ruling class to control and dominate them

Question 2

Cornford and Robins
What is used by companies?
What is collected on individuals?
What is it used for? 
What ideologies are transmitted?
what class is benefited?

Answer 2

Surveillance is used by companies through collecting data to target groups as consumers eg the working class to transmit ruling class ideologies which in turn benefits the upper class

Question 3

Helsper
What does the government plan to do?
what does this mean?
what age group is a victim of digital divide?
why (what can parents not do, in comparison to what class)
What are children from better off background able to have and do?

Answer 3

The governments plan to make public services digital by default
= some individuals will be unable to access
Children from poorer homes are victims to the digital divide because their parents lack the skills to teach them how to use the internet effectively like the middle class.
Children from better off backgrounds are more likely to have access to the world wide web and exploit its resources