Wordpress for Beginners - Master Wordpress Quickly Flashcards

1
Q

What is an Exact Match Domain (EMD)?

A

An EMD is a domain that matches exactly with the keyword you want to rank for in SEO. However, this is generally discouraged as it may lead to penalties from Google.

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2
Q

What is a better strategy than using an EMD for a domain name?

A

It is advised to use a catchy, brandable domain name instead of an EMD. This may even be your own personal name. It’s easier to pass around and type into search engines.

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3
Q

How can you check if your desired domain name is available?

A

You can use a tool like Domain Name Analyzer to check if your desired domain name is available across various domain types (.com, .org, .net etc).

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4
Q

What is the Wayback Machine and why should you use it before purchasing a domain?

A

The Wayback Machine is a digital archive of the World Wide Web. It can show you snapshots of a domain in the past to check if it’s been used for anything inappropriate or spammy that could negatively affect your website’s reputation.

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5
Q

What are the roles of a web host and a domain registrar?

A

A Web host is a company that provides server space for your site, handling the technical aspects of hosting, while a registrar is a company that manages your domain name.

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6
Q

What are some advantages of keeping your hosting and domain registrar separate?

A

Separating your web host and domain registrar adds security, prevents a single entity from having control over your business, and allows easier management if you have multiple domains.

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