Women's Realm (B)

Question 1

When is our set edition from?

Answer 1

7th-13th Feb 1965

Question 2

Who published it? And how often?

Answer 2

IPC.
Published weekly

Question 3

What is Women’s Realm’s target audience?

Answer 3

Mainstream
Females
60s ideologies

Question 4

Why was WR made?

Answer 4

Take take pressure off Women, the weekly lifestyle magazine, and to fill space in their printing factory.

Question 5

When was the IPC founded? And what companies make up the IPC?

Answer 5

1957
George Newnes
Fleetway Publishin
Odam’s Press

Question 6

How many copies of WR were sold per week? costing?

Answer 6

1.2 million
6d

Question 7

Why was the magazine so successful compared to magazines now?

Answer 7

The marketplace was less crowded, less competition.
No internet.

Question 8

What happened in 2001?

Answer 8

Women’s Realm merged with Women’s weekly.

Question 9

What page is the Australian Sultanas advert on?

Answer 9

Page 66

Question 10

What pages does The Sunday Cook spread over?

Answer 10

Page 18 to 20

Question 11

What are 2 coverlines on the front cover of our set edition?

Answer 11

‘Wonderful Children’s Raincoats’
‘The language of Flowers’

Question 12

How can Gerbner and Gross be applied to WR?

Answer 12

Weekly magazine allowed for the male owners to push anti-feminist ideologies into women slowly over a prolonged period of time. Like G+G say the more you are exposed to something the more likely you are to believe it.

Question 13

How can Van-Zoonen be applied to WR? Provide an example with page number and edition?

Answer 13

Women are represented as housewives. Conforming to VZ’s theory of behaviour. By the costume, casting and setting.

Valentines edition 13th Feb 1965 - The Sunday Cook page 18-20.

Butler, Gauntlett.

Question 14

Explain how Butler can be applied to The Sunday Cook’s article on page 18-20 of the Feb 1965 WR edition. and why it has been used this way.

Answer 14

Repetition of performance leads to the ritualisation of gender.

The mother is serving food whilst the daughter is offering to help along, similarly the father is sat waiting followed by the son sat waiting. This signifies the gender roles within society at the time and how the conglomerate is wanting to portray gender as traditional.

Question 15

What is the main line on the Atrixo hand cream page? what does it signify?

Answer 15

Keeps hands smooth and presentable.
Signifies women are object to look nice and be sexualised. Van-Zoonen’s theory of spetacle.

Question 16

How does costume help signify the woman’s gender role in the Atrixo advert?

Answer 16

She is wearing a wedding ring whereas the male is not. This signifies ownership and contrasts the 2nd wave of feminism going on at the time.

Question 17

What is talked about in the editorial pages?

Answer 17

Valentine’s traditions.
Eating a boiled egg full of salt shell and all to see a vision of your future husband.
It signifies the male ownership and may have been put there to secure a mockery of women to counter the 2nd wave of feminism.

Question 18

What is the section/article named that allows for readers to write in? theorists?

Answer 18

‘May I help you?’
Clare Shepard invites your questions.

Clay Shirky’s talking back and Henry Jenkin’s participatory culture.