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Media Studies Comp 2 > huck (B) > Flashcards

huck (B) Flashcards

1
Q

What issue do we study?

A

Feb to March 2016. Issue 54 - The Defiance Issue

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2
Q

What is the demographic of the audience?

A

20- 30s
Higher education - cultural capital
Affluent
Middle Class
C1, B on NRS data

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3
Q

What psychographics (Y+R) does it appeal to? and why?

A

Reformer because of the lexical choice of defiance, mainly about non heterosexual and non white groups.
Explorer

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4
Q

How much does a HUCK magazine cost? Print readership?

A

£6
600,000 print readership

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5
Q

What is the title of the YPJ group focused on in HUCK? Theory?

A

Ocalan’s Angels
Intertextual reference to Charlie’s Angels, mirroring the women fighting.

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6
Q

Who is on the front cover? How old is she?

A

Cicek Derek. 17 years old.

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7
Q

What is the political standing of the paper? How do we know this?

A

Left wing. Talks on feminism which is a predominantly left wing belief/ideology.

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8
Q

What is the significance of having YPJ so positively represented?

A

YPJ are a terrorist group, an offshoot of the PKK, fighting to gain parts of the middle east.
They are represented as positive because it is easy to represent them as feminists.

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9
Q

How is the YPJ funded?

A

Tribute money (protection and blackmail money).
Drug Trafficking.

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10
Q

What is Cicek Derek seen as?

A

A Matar against ISIS

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11
Q

Name 3 ways in which the YPJ are represented in HUCK.

A
  1. Powerful
  2. United
  3. Role Models
  4. Worthy of sympathy
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12
Q

What is the pull quote on the front of the magazine?

A

“We are here to take control of our own future”

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13
Q

How is the YPJ seen as powerful in HUCK magazine? Theory?

A

Use of costume and low angles. Looking up to the subjects.
Costume is a stereotypically masculine uniform, and men are traditionally seen as powerful. They are taking on the role of power and strength by aligning themselves with the medias perception of strength. Challenging Van Zoonen’s theory of women belonging to the home and domestic.

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14
Q

How are the YPJ presented as unified in the HUCK magazine? What page is this?

A

The wide angle shot of the women walking up a patch of field, with views of mountains and a valley behind them from a high angle shot signifies that even in times of struggle, established by the high angle and vast landscape, they still perceive together. All of them are in a line, following one another.
Page 22

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15
Q

How are the YPJ presented as role models for young women in the HUCK magazine?

A

We see Suzdar, her costume of a military uniform paired with the prop of her gun signifies her power and strength. The image is very reminiscent of the poster released during WW2 of Rosie the Riveter. An empowering poster to encourage women to help out in wartime efforts. This is an intertextual reference. (Barthes)
Direct mode of address

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16
Q

What page is Suzdar on?

A

Page 18

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17
Q

How are the YPJ presented as worthy of sympathy in the HUCK magazine?

A

Wide angle shot on page 19 signify an isolation and shows a small circle of YPJ members getting ready before sunrise. The image has been colour graded to possess a blue hue. The polysemic sign of blue is anchored to represent a sadness by the layout and design of the high angle of view of the camera. The girls gestures codes of being turned away from the camera signifies their vulnerability.

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18
Q

What are the 3 story focus’ in Huck?

A

Ocalan’s Angels
Teenage Utopia
Beyond Binary

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19
Q

What company publishes HUCK?

A

TCO London

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20
Q

Who distributes it?

A

Zinio does online distribution

21
Q

How often is it released?

A

Bi-monthly

22
Q

What are the names of the two people who star in the Beyond Binary section?

A

Jacob Tobia
Arabia Felix

23
Q

What are the names and religious standings of the people who star in Teenage Utopia?

A

Fatima who is Muslim.
Ramy who is atheist.

24
Q

Give two pieces of evidence for a binary opposite within Beyond Binary section. (hint - Tobia)

A
  1. Tobia is positioned in front of a hard concrete wall creating the binary opposite of hard vs soft or semiologically feminine vs masculine. (Levi-Strauss and Barthes)
  2. Costume. Clothing is stereotypical female and glamours with a fur coat. The beard however is traditionally a masculine aspect.
25
Q

What is the pull quote presented to us in Jacob Tobia’s article?

A

“Nothing about me is weird, society makes me weird.”

26
Q

What type of focus is the picture of Tobia in? theory?

A

Shallow depth of field.
Semiologically signifies the blend between masculine and feminine. (Barthes)

27
Q

What does the Jacob Tobia image challenge? however?

A

Stereotypical/traditional roles of femininity. (Hall and Gauntlett) Conforms to the second half of Gauntlett’s theory as he says we have a diverse star here.

28
Q

What stereotypes does Arabia Felix conform to?

A

Theory by Stuart Hall.
Visual female stereotype of makeup, long hair, gesture codes.

29
Q

What stereotype does Arabia Felix challenge? extra theorist?

A

Stuart Hall
Traditional male stereotype.
Dressing in stereotypical feminine costume is not a part of the traditional male stereotype.
Conforms to Gauntlett as they are a diverse star.

30
Q

How can you apply semiology to the Arabia Felix image?

A
  1. There is a binary opposite between the black background and yellow clothing, dark vs bright. (Levi-Strauss) Could signify a darkness in their past, being a male and then their happiness in stepping into the light into a more feminine presentation of themselves.
  2. Jewels on the dress could signify a value, a worth in doing drag.
31
Q

Name 2 ways the Huck front cover offers up a difference from the rest in the magazine industry. theorist?

A

Steven Neale.

  1. Masthead, bubblewriting, youthful, modern but serif font (formal) - this could be to address that this is an educational magazine but make it look pretty as it is a bi-monthly mag, a collectors item.
  2. It doesnt have many coverlines, signifying its audience is educated as they can take their own interpretation from the image.
  3. the image doesn’t cover the whole page, like other magazines, which makes it look slightly like a newspaper layout, reminding audiences that this is for education and information also (Blumler and Katz)
32
Q

What are 2 coverline titles?

A
  1. Pussy Riot (name of a Russian anti-Putin punk band)
  2. David Bowie
33
Q

What could the masthead mean?

A

The serif font is formal. This could signify its educational approach. However, the lowercase and bubble writing font signifies a relaxed approach, almost looking like graffiti, relates to the original context of the magazine that is was a surf and skate mag.

34
Q

How does the front cover highlight the repetition within the industry?

A

Coverline ‘Female Fighters’ signifies a feminist ideology conforming to its genre of cultural content.

Minimalism and white boarders signify an educated audience and educational piece.

Direct mode of address

35
Q

What does the direct mode of address from Cicek allow for on the front cover?

A

To build and attachment or draw in attention.

36
Q

What are the 2 companies we see adverts for in huck?

A

Go-Pro
G-Starr

37
Q

What representational theorist do the adverts challenge? Why may this of been done?

A

Gilroy’s Racial Hierarchy and view of ‘otherness’ as we see a black male surfing as the main star. G-Starr advert casts 3 Asian models, with the woman being the more powerful signified through layout and design.
This signifies the audience are reformers and explorers as they are used to and actively seeking out non-mainstream content. (Utilising Young and Rubicam’s theory)

38
Q

How can you apply Hall’s stereotypes to the Go-Pro advert?

A

Challenges his theory with the stereotype that ‘black people can’t swim’ by casting a black 30s male.

39
Q

What does the Go-Pro advert represent black people as?

A

Heroic character (Propp’s Character Arctypes). This is done through the low angle of view, costume, and casting.

This challenges Hall’s and Alverado’s tropes theories.

40
Q

How does the female model in the G-Starr advert challenge stereotypes (Hall)? And what does this convey to audiences? theorist?

A

Costume - stereotypical masculine clothing = androgyny.
This plays into the idea brought about by Butler that gender is a performance that becomes ritualised through repetition. - 3rd wave feminism.

41
Q

How can you apply male gaze to the G-Starr advert?

A

It is both challenged and reinforced.
1. Challenged - costume choice of masculine clothing and low camera angle
2. gesture codes of slightly removing her jeans and direct mode of address. it is an invitation into the male gaze

42
Q

How does G-Starr represent gender?

A

By the layout and design the female is seen to be more powerful as she is on the first page you’d see when turning the page.
She also has a direct mode of address paired with a low angle. The two male models are positioned off to the side and looking away. signifying that she is the most important individual.

43
Q

What audience would respond in favour to the image of Suzdar on page 18? and how may they respond?

A

Radical feminists = preferred reading position

due to the power the direct mode of address creates and the intertextual reference to Rosie the Riveter (Barthes)

44
Q

How might certain audiences respond to the whole article on Ocalan’s Angels? theorist?

A

Stuart Hall
Preferred = radical feminists
Negotiated = women
Oppositional = conservative audiences
Blumler and Katz’s education and information

45
Q

What page does Teenage Utopia begin on?

A

Page 30

46
Q

What image is shown on page 32? What could this signify?

A

A photographer taking a picture of 2 soldiers.

Signifies the lack of ordinariness of having armed guards on the streets.

47
Q

What does Teenage Utopia follow?

A

Lives of kids in Brussels after a terrorist attack in France in 2015.

48
Q

What is the title of the adjacent video that was released alongside the article? who is it directed by?

A

Skating through the Lockdown directed by Willy Crank.

Media Studies Comp 2 (6 decks)

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