Woman's Hour Flashcards
What radio station is Woman’s Hour played on?
BBC Radio 4 - PSB, Financed through licence fee
What is the purpose of the BBC as a PSB?
- Inform, educate, entertain.
- Provide Impartial news
- Support learning for all ages
- To show creativity and high quality outputs
- Reflect, represent and serve the diverse community of the UK
- To reflect the UK’s culture and values
What are the benefits of technological advancements in the radio industry?
- Increase in popularity
- Broadens the global audience
- More wavelengths, more stations
- DAB improved quality
- Communication (more platforms)
- Low production costs
- Audience can listen when they want
When did BBC sounds launch?
June 2018
How many adults listened to podcasts in the UK in 2019 compared to 2018?
In 2019, 7.1m listened eery week - a 24% increase on 2018.
In 2019, how many 15-34 year olds listened to podcasts?
Nearly 1 in 5
Why are radio programmes scheduled?
- Aims to maximise target audience
- Reflects what people should be doing at specific times of the day
- Allows listeners to ‘catch up’
- Audiences can subscribe and be notified when new episodes are released
What is the BBC’s remit?
To be. mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes.
Who is the typical BBC listener?
55, both genders, AB grade, lives in south-east, highly educated.
Who is the primary Woman’s Hour target audience?
Female, educated, high on the social grade, age range starting at 35 but 55+ being primary, parents or grandparents.
How is the primary audience for Woman’s Hour targeted?
- Female presenters
- Talks about issues that apply to females
- Participants who are professional and educated
- Complex language and formal MOA
Who is the secondary target audience of Women’s Hour?
Men who listen to radio 4
When was the first Woman’s Hour broadcast?
1946
What is the historical context of Woman’s Hour?
- First presenter was a man
- Woman of Britain had done their war work and were back at home
- Housework was a full time occupation
- Food ad clothes were still rationed
