Formation Flashcards

1
Q

What is the purpose of a music video?

A
  • Short selective images to rapidly communicate to audiences
  • Promote the artist and make profit
  • A marketing device
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2
Q

What genre of music video is Formation?

A

Hybrid of narrative and performance

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3
Q

When did Formation’s video release?

A

February 2016, the day before the Super Bowl performance (to over 100 million people).

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4
Q

What can be said about the representation of gender in Formation?

A

It could be seen as conflict and contrast within the gender representations. Beyonce is both powerful and sexualised within the video.

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5
Q
A
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