Wk1: Creativity Flashcards
1
Q
Describe creativity.
What is it a product of?
A
Creativity is a process.
It is a product of:
* Novelty
* Utility
* Suprise
2
Q
What are the 3 levels of creativity?
A
- Lower level: Discovery
- Middle level: Invention
- Upper level: Creation
Upper level is most creative
3
Q
Creativity vs Innovation?
A
Creativity=Generation of new/novel ideas
Innovation=applied creativity into business enterprise
Creativity is only useful if it leads to innovation.
4
Q
Idea generation process
Step 1: Define problem & solution space
A
- Clear boundaries for problem and solution
- results in more “on-target” ideas generated
5
Q
Idea generation process
Step 2: Break the problem down
A
- Make a map of the problem
- Get expert advise
- identify key people & barries/opportunities
6
Q
Idea generation process
Step 3: Make the problem personal
A
- Use teams
- Identify specific targets for solution development
7
Q
Idea generation process
Step 4: Apply an outside-in perspective
A
- Diverse set of people
- New perspectives & challenge industry assumptions
8
Q
Idea generation process
Step 5: Diverge before you converge
A
- Individuals write ideas down before group discussion
- Allows introverts to give ideas
- prevents premature group bias towards 1 idea
9
Q
Idea generation process
Step 6: Create idea resumes
A
- organise ideas into groups
- summarise ideas on 1-page resumes detailing how they will work
10
Q
Idea generation process
Step 7: Create plan to learn
A
- prioritize best ideas for further testing
- budget
- pilot tests
- time frame
