wk 5 - digital transformation Flashcards
digital transformation def
Digital transformation is the integration of digital technology into all areas of business, fundamentally changing how you operate and deliver value to customers.
benefits of digital transformation
- Improved operational efficiency
- Faster time to market
- Meeting changing customer expectation
- Improved new products and services
- Reduced cost of product
- Intro of new revenue streams
Strategic digital transformation
- High-level transformation direction of an organisation
- May result in process transformation direction of an organisation
- Require change in business model and value proposition
- Result in change in organisational structure and culture
- Organisations may diversify into new markets, add new businesses to products and services
E.g Amazon diversifying from retail to IT by offering cloud services
Business process (type of digital transformation)
Focus on process as Data, analytics machine learning and other tech offer corporations valuable new ways to reinvent processes throughout the corporation - with the goal of lowering costs, reducing cycle times, or increasing quality.
E.g dominoes AnyWare lets customers order from any device. This innovation increased customer convenience so much it overtook pizza hut sales
Business model (type of digital transformation)
Use of digital tech to transform traditional business models
Less focus on finite details ( business process) and more aimed at the fundamental budling blocks of how value is delivered in the industry
E.g netflix reinvention of video distribution
Domain transformation
New technologies are redefining products and services
E.g Walmart moving into Fintech and amazon expanded into a new market domain with the launch of amazon web services
Cultural / organisational transformation
Long term changes to organizational mindsets, processes and talent capabilities for the digital world
Bias towards testing and learning, decentralized decision making and greater reliance on business ecosystems
Challenges of digital transformation
- Resistance from customers (B2C)
- IT business alignment - leadership became more involved in IT
- Long term change in mind
define ‘disruption’
‘Disruption’ describes a process whereby a smaller company with fewer resources is able to successfully challenged pre-established businesses
3 enablers for disruptions
- Simplifying tech
- Business model innovation
- Disruptive value network
emergent change
- Is only part planned
- Incremental / continuous management
- Focus on facilitating vs designing for organizational change
Digital transformation process in steps
- understand - goals and objectives
- Audit - identify risks and opportunities
- benchmark - compare to others to see where u stand against other firms
- Plan
- Manage - manage improvement initiatives to deliver real ROI
- Report - deliver intelligence and feedback to the board / management
Key drivers for digital trans
Lack face-to-face interaction 🡪 The need for virtual interaction and engagement
Pre-Covid technologies do not cover this gap
Supply chain transformation
The need for business sustainability