WK 4 Observational research and sampling Flashcards
population
large group of interest
sample
small group taken from population
representative sampling
a sample that is likely to exhibit the same characteristics of the population in which you are interested in
probability sampling
each person has a known probability of being selected
non-probability sampling
each person has an unknown probability of being selected
sampling frame
a list of people in the population
probability sampling methods
simple, stratified and cluster
simple random sampling
each person in the population has an equal probability of being selected
stratified random sampling
drawing seperate random samples from subgroups in the population
cluster sampling
select random clusters within the population and then samples randomly from those clusters
non-probability sampling methods
convenience, quota and snowball
convenience sampling
the sample consists of people who are available
quota sampling
convenience sampling from subsets of the population
snowball sampling
sample members are asked to recruit other members of the population from their social networks