Wine Law & Business Flashcards
For all Prosecco categories, what does the %age need to be of Glera?
-85%
What is the aim of prosecco?
-express primary fruit in wine
-no min age requirements
If making a V wine, what does the %age need to be of that vintage?
-85%
Explain Rive + Place Name
-rive= local word= ‘slope of steep hill’
-followed by place name= single commune/vy
-grapes must be grown in one of 43 Rive, picked by hand and harvested at lower max yields
-v must be shown on label
Explain Superiore di Cartizza DOCG/Cartiza DOC
-historic, delimited single vy
-in valdobbiadene
-lower yields
-only spumante
-steep hillsides and vys on slopes
-v good drainage
-highest quality area
-fuller body and residual sugar above brut
What %age of Italy’s sparkling wine production is from prosecco DOC?
-50%
-more than doubled in production between 2011 and 2016
-2020= 500 mill bottles
Who are the growers?
-coops= just over half fruit grown
-private companies= 3/4
-coops can make large vols of base wine- sell to private companies
What is the most important area for vol of production and for sale of base wines to bottling companies?
Treviso
Markets in Prosecco doc?
-domestic= steady growth
-70% sms
-exports= 78%
-UK, USA, Germany
What has contributed to prosecco’s growth?
-every day luxury
-alternative to cheapest discounted champ
-prosec cocktails
What is the biggest aim for prosec?
-stabilise and maintain current levels of sales in face of increasing contribution
What is the biggest challenge for prosec?
-protect the name
-eg Kings Valley- Aus
What is the sweetness level in Conegg?
-extra dry
-brut
Markets for Conegg?
-60% Italy
-40% exports
What are the challenges in Coneg?
-improve recognition of higher quality (customers see prosec as generic brand)
-and achieve higher price
