Wildlife Communication

Question 1

You write a brochure aimed at hunters in North Carolina. Unfortunately, some poor
grammar goes uncorrected. The confusing grammar would be considered:
a) The signal
b) The channel
c) The receiver
d) Channel noise
e) Environmental noise

Answer 1

b-The channel?

Question 2

In the following situations, which type of filter is affecting the communication pathway? (options
can be used more than once)
a. Physical filter
b. Information filter
c. Psychological filter

1) An informational sign is posted in English, but the reader only understands Spanish.
2) A person with anti-governmental attitudes interprets new gun laws as legislation designed
to take away all guns from law-abiding citizens.
3) A middle-school student cannot understand vocabulary used in a brochure.
4) A color-blind man is unable to understand a chart that uses red and green for contrasting
graphics.

Answer 2

1) b?
2) c?
3) b?
4) a?

Question 3

In the following situations, which type of filter is affecting the communication pathway? (options
can be used more than once)
a. Physical filter
b. Information filter
c. Psychological filter

1) An informational sign is posted in English, but the reader only understands Spanish.
2) A person with anti-governmental attitudes interprets new gun laws as legislation designed
to take away all guns from law-abiding citizens.
3) A middle-school student cannot understand vocabulary used in a brochure.
4) A color-blind man is unable to understand a chart that uses red and green for contrasting
graphics.

Answer 3

1)
2)
3)
4)

Question 4

In the film An Inconvenient Truth, Al Gore uses multiple avenues to convince the viewer of the
urgency of problems associated with climate change. Identify the following as either:
a. ethos
b. logos
c. pathos

1) Gore uses multiple charts, graphs, and testimonies from scientists to show that climate
change is happening.___________
2) Gore is a former Vice President, and he is the one delivering the message.________
3) We see scenes of cute polar bears searching for refuge on ever-shrinking icebergs.
________________

Answer 4

1) a
2) b
3) c

Question 5

Describe two ways the Hunting Heritage Brochure could be improved using insights from
the Shannon Weaver model.

Answer 5

?

Question 6

Describe one way the Hunting Heritage Brochure could be improved using insights from
the Symbolic Action model.

Answer 6

?

Question 7

Describe how the hunting heritage brochure appeals to pathos, logos, and ethos.

Answer 7

?

Question 8

Describe two ways the Hunting Heritage Brochure could be improved using insights from
the Shannon Weaver model.

Answer 8

Sender/Receiver Model:

• Is the message clear? (what is it)
• Who are the senders and receivers?
• What channel/s were used? (good or bad)
• Was noise minimized? (good writing)
• Were filters avoided? (psychological barriers)
• Can feedback be acknowledged and addressed?

Question 9

Describe one way the Hunting Heritage Brochure could be improved using insights from
the Symbolic Action model.

Answer 9

Symbolic Action Model:
- How does the language create the self, others,
the environment, constraints, urgency?
- How does the language attempt to exert
control over self, others, and the environment?
 Ethos
 Logos
 Pathos

Question 10

Describe how the hunting heritage brochure appeals to pathos, logos, and ethos.

Answer 10

Ethos: Reputation (From the NC Wildlife Resources Commission)
Logos: Logic/Rationality (Lists reasons why we hunt and why hunting matters)
Pathos: Emotional (Photos of women, children, and families hunting)