Wiki Vocab (1-31) Flashcards
How does analytics work?
Involves the measurement, collection, analysis and reporting of internet data for the purpose of understanding and optimizing a website to attract increased traffic to the site.
Analytics
The study of the impact of a website on its users.
Apps
Apps or app is short for application, a program that runs inside another service. Can also refer to a program or tool that can be used within a website.
How are Apps built?
Apps generally are built using software toolkits provided by the underlying service, whether it is iPhone or Facebook.
ARPANET
The internet began in 1969 as a Department of Defense experiment called ar-pa-nette- ARPANET (Advanced Research Projects Agency). It was originally used by researchers at a small number of academic institutions to communicate with each other and with government agencies.
How did Arpanet grow?
By the 1980’s some universities had developed their own networks that connected to ARPANET. They used a variety of computers, from DOS based computers to Windows and Macintosh machines. ARPANET became a set of protocols that held these varied networks together and allowed them to communicate with one another.
Over the years, there was an increase in government networks, other countries developed networks and joined ARPANET, and it developed into a huge network of networks.
Why was the internet ignored for so long?
For some years, the Internet was ignored and unused by most people and businesses partly because in order to use it, you had to know particular programming commands. here were no graphical user interfaces (GUIs), such as browsers which is what we use to browse the internet.
Sir Tim Berners-Lee
What is considered the first page on the Web was created by Tim Berners Lee, a British computer scientist, in 1991. Berners-Lee is also credited with creating the world wide web and with inventing the term “world wide web”.
What was on the first Web page?
The page he created provided an explanation of what the World Wide Web was, and how one could use a browser and set up a web server
How did he put the world wide web together?
He says the parts that make up what we know as the Web already existed in some form. His contribution was to take these items and put them together. As he was thinking about it, he described being able to link and access information through “ a web of nodes in which the user can browse at will”.
Blog
One of the first widespread web-native publishing formats, generally characterized by reverse chronological ordering, rapid response, linking, and robust commenting. While originally perceived to be light on reporting and heavy on commentary, a number of blogs are now thoroughly reported, and legacy media organizations have also launched various blogs. Originally short for “web log,” blog is now an accepted word in Scrabble.
Branding
Branding is more than just your logo or the look and feel of your website. Branding is your personal or your company’s essence. It is how people imagine, picture, and respond to that essence.
When people visit your blog or web site, what do they feel: Comfort? Peace of mind? Anger? Happiness? Hunger? Joy? How do they respond to the essence of who you are, how you present yourself, the stories you tell.
Marketting guru Seth Godin’s definition of branding is. ..?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Browser
A browser is a computer software program that uses a graphical user interface or GUI. The browser locates and displays web-site resources such as web-pages, graphics, video and sound files. It is software that you know as Internet Explorer, Safari or Firefox and it does three important things:
What is a GUI?
The GUI lets people easily browse the web, search for content and then be able to view, read, and interact with that content, all without knowing the underlying codes and protocols that make the internet and world wide web possible.