Wide Product Portfolio

Question 1

Benefits of having a wide product portfolio?

Answer 1

Allows organisation to spread risk over different markets. THIS is beneficial because if one products isn’t successions can’t be developed more, the business can easily discontinue it as they are able to rely on other products

Question 2

Benefits of having a wide product portfolio?

Answer 2

Target and meet the needs of different market segment b developing products/ services to meet different groups. However development is costly and the organisation will need to invest in what really needs improvement and what’s likely to succeed l.

Question 3

Benefits of having a wide product portfolio?

Answer 3

Beneficial as it allows product to gain popularity allowing for more customer interest which will increase income and image

Question 4

Describe how the extend market mix can be applied to Sony?

Answer 4

Firstly people. If the staff of Sony offer high customer service, this will create a good image. Allowing for people to be more satisfied and more loyal toward the business.