Extended Market Mix

Question 1

Describe how the extend market mix can be applied to Sony?

Answer 1

Doing market research allows for costly Financial mistakes to be avoided. By ensuring business knows it’s market. This will ensure they won’t waste money on ineffective marketing activities.

Question 2

Describe how the extend market mix can be applied to Sony?

Answer 2

Secondly, process.

If the process is fast and efficient it will attract consumers and cause high customer satisfaction

Question 3

Describe how the extend market mix can be applied to Sony?

Answer 3

Lastly. Physical image, if the branding is strong and aesthetically pleasing it will leave a positive impression of the organisation attracting potential consumers.