why you would conform Flashcards
what are the 2 reasons why someone would conform
informational social influence
normative social influence
what is informational social influence?
changing our own point of view to go alone with someone because we believe them to be right
what is normative social influence?
the result of wanting to be liked and be part of a group because humans are social species and have a need for social companionship
INFORMATIONAL SOCIAL INFLUENCE
people are more likely to conform when;
the situation is ambiguous-the right course of action is unclear
the situation is a crisis- rapid action is required
we believe others to be experts- we believe others are more likely to know
INFORMATIONAL SOCIAL INFLUENCE
how has INFORMATIONAL SOCIAL INFLUENCE played a part in social stereotypes?
Wittenbrink and Henly found that participants exposed to negative comparison information about African Americans later reported more negative beliefs about a black target individual.
INFORMATIONAL SOCIAL INFLUENCE
how has INFORMATIONAL SOCIAL INFLUENCE been shown to be influential in politics by Fein et al.
judgements of candidate performance in US political debates could be influenced by the mere knowledge of others’ reactions. Participants saw the reaction of their fellow participants on screen during the debate and this showed large shifts in participant’s judgements.
INFORMATIONAL SOCIAL INFLUENCE
Mass psychogenic illness by Jones et al. explain
There was a well documented case where a teacher had noticed a petrol-like smell in the room, and complained of a headache, nausea, shortness of breath and dizziness. The school was evacuated and many other students and teachers were to the hospital complaining of the same symptoms. No physical cause for their illness was found.
INFORMATIONAL SOCIAL INFLUENCE
Jones et al. study, suggests what?
the link between the 2 events had become credible and more and more people have developed the same symptoms. Despite the fact the 2 events were totally unrelated.
NORMATIVE SOCIAL INFLUENCE
When are people most likely to conform?
groups with a low quality of interpersonal friendships may be manipulated.
NORMATIVE SOCIAL INFLUENCE
how can bullying be used as support?
groups with a low quality of interpersonal friendships may be manipulated e.g. by a skillful bully so that the victimisation of another child provides the group with a common goal, creating pressure on all group members to comply.
NORMATIVE SOCIAL INFLUENCE
how has this been used to assist in the lowering the amount of young people smoking?
a campaign messaged was shown saying most young people in that area didn’t smoke, only 10% of non smokers took up smoking following this
NORMATIVE SOCIAL INFLUENCE
a hotel wrote a note on the door saying “ 75% of guests chose to re-use their towels each day”
reduced their need for fresh towels by 25% as appose to those without the numerical answers.
