Why do companies invest into sport? Flashcards
1
Q
Profit?
A
Increased in sales through product endorsement
2
Q
Brand?
A
Increased brand awareness through product endorsement
3
Q
Association?
A
Associates the company with the highest levels of sport.
4
Q
Opportunity?
A
Gives the company chance for corporate hospitality
5
Q
Sponsorship?
A
Can decrease the amount of tax paid by a company
6
Q
Morale?
A
Improve morale of the employees as they feel linked to the success of sport
