Golden Triangle Flashcards
Def. of Golden triangle?
Relationship between commercialism, sport and media
Def. of Media?
Organised means of communication by which large no. of different ppl can be reached quickly
Def. of commercialism?
Process of attempting to gain money from an activity
Def. of sponsorship?
When a company pays for their product to be publicly displayed or advertised, usually an attempt to inc. the sales of their goods.
Def. merchandising?
The practice in which the brand or image from one product (sport) is used to sell another.
Disadvantages of media?
Times chosen
Not all sport is shown
Changes nature of sport
Reports bad bits
Disadvantages of business?
Need to win due to pressure
Players spend too much time on appearance
Advantages of media?
Sport gets money
Sport is more popular
Advantages of business?
Sport gets more money
