Who does what!

Question 1

Champagne Business Houses

Answer 1

NM - Negociant Manipulant (216.7m bottles per year)
* 390 Houses, own 10% of vineyards
* LVMH - Moët & Chandon, Dom Perignon, Mercier, Verve Cliquot, Ruinart, Krug
* Vranken Pommery Monopole - Pommery, Monopole Heidsieck, Charles Lafitte and Bissinger

Question 2

Champagne Business Recoltants

Answer 2

RM - Recoltant Manipulant
* 16200 growers - own 90%, most sell to houses or co-ops.
* Some market their own brands - Alain Leboeuf

(82.3m bottles with co-ops)

Question 3

Champagne Business co-ops

Answer 3

CM - Cooperative de manipulation
* 125 Co-ops, e.g. Le Mesnil

(82.3m bottles with recoltants)

Plus brokers

Question 4

Champagne Sales

Answer 4

50/50 domestic - export
300m bottles per year (2019)

Houses - all sales 73% all export 88%

Co-ops (small) - 50/50 domestic / export (although Nicolas Feuillatte 3rd biggest brand)
Growers - domestic

9% of global consumption by volume
35% of global consumption by value

Question 5

Champagne trends (7)

Answer 5

1) Niche market for Nature (specialists and restaurants)
2) Nature and Extra grown by a 3rd, domestic and hospitality
3) Moët & Chandon Imperial Ice heavily promoted
4) Rose increasing like all roses (Moët and Veuve investing in facilities for red wine and marketing) 3 - 10% since 2000
5) Single vineyard increasingly popular - Krugs first vintage Clos du Mesnil 1979 - sold 1986
6) Grower champagnes increasingly popular
- Domaine Jacques Selosse (CdB)
- Champagne Jacquesson (MdR)
- Champagne Drappier (CdB)
7) Overall - under 12EUR down, over 20EUR up

Question 6

French Sparkling Production and Sales

Answer 6

Champagne - 326m bottles (2022) 180m exported
Alsace - 40m
Bourgogne - 19.2m
Loire cremant - 17m
- Saumer 10m
- Vouvray 8.2m

Question 7

Italian Sparkling Production and Sales

Answer 7

Processo DOC - 500m (80% spumante 17% fizzante, 3% rose)
Prosecco DOCG - 105m
Asolo - 21m
Cartizze - 1m
Asti - 61m
Moscato d’Asti - 30m
Franciacorta - 17.5m
Trentodoc - 9.3m
Lambrusco - 50m

Question 8

Breakdown of a cost of Champagne

Answer 8

Marketing 20%
Grapes 50%
Production 30%

Question 9

What makes Cremant? (6)

Answer 9

• Hand harvested - whole bunch press
• Max 100l per 150 kg
• Min 9 months on lees,
• Min 12 months between triage and release
• Max 13%
• Min 4 bar

Question 10

Alsace business

Answer 10

• Co-op (e.g Maison Bestheim) 43%
• Houses (e.g. Domaine Léon BEYER) 37%
• Growers 20%

Question 11

Bourgogne business

Answer 11

• ~60% merchant houses (e.g. Jean Charles Boisset and Louis Bouillot)
• 30% Co-ops (e.g. Cave de Lugny)
• 2% Independants

Question 12

Loire business

Answer 12

• 19 merchant houses (e.g. Ackermann etc)
• 10 co-ops (e.g. Cave de Saumur)
• 400 producers (e.g. Domaine de Bablut?)

Question 13

Cava business

Answer 13

• Cava DO Freixenet and Codorniu
• Penedes DO - Albet i Noya and Loxarel
• Corpinnat - Gramona
• Rioja (Bodegas Urbina?)

Question 14

Prosecco business

Answer 14

• 11600 growers (1200 producers of base wine, 350 producers of fizz)
• Co-ops (e.g. Cantina Produttori di Valdobbiadene)

Question 15

LVMH (5)

Answer 15

• Moët & Chandon
• Dom Perignon
• Mercier
• Verve Cliquot
• Ruinart
• Krug

Question 16

Vranken Pommery Monopole (5)

Answer 16

• Vranken
• Pommery
• Monopole Heidsieck
• Charles Lafitte
• Bissinger

Question 17

Champagne breakdown from CIVC

Answer 17

• 16200 Growers
• 390 Houses
• 125 Co-ops