what you need to know Flashcards
Total costs
Fixed costs + Variable costs
Profit
Total revenue – Total costs
OR
Total contribution – Fixed costs
Variable costs (Total variable costs)
Variable cost per unit x Number of units sold
Total revenue (Sales revenue or Turnover)
Selling price per unit x Number of units sold
Market capitalisation of a business
Number of issued shares x Current share price
Expected value of a decision with two possible outcomes - A & B
[Pay-off of A x probability of A] + [Pay-off of B x probability of B]
In a decision tree Net gain
Expected value – Initial cost of decision
Market size (volume)
market size is the quantity of goods and services produced in a particular market over a period of time (usually one year).
Market size (value)
is the total sales revenue generated from selling all of the goods and services produced in a particular market over a period of time (usually one year).
Sales volume is
the quantity of goods and services produced by a particular business over a period of time (usually one year).
Sales value
the total sales revenue of a particular business over a period of time (usually one year).
Market growth (%) in year ‘X’
Change in the size of the market between year (X-1) and year X/Size of market in year (X-1) x100
Sales growth (%) in year ‘X’
(sales figure in year x - sales figure in year x-1)/ sales figure in year x-1 x 100
Market share (%)
Sales of one product OR brand OR business/Total sales in the market x100
Price elasticity of demand
% change in quantity demanded/ % change in the price
Price inelastic demand has a coefficient in the range
0 to –1.
Price elastic demand has a coefficient in the range
–1 to – ∞.
Added value (value added)
sales revenue- cost of production
Labour productivity
output in a given time period/ number of employees
Unit costs (average costs)
total costs/output