theorys and shiz Flashcards
kapland and nortons balanced scorecard 4 aspects (financial and non financial)
The financial perspective – Such as cash flow, revenue, profit, ROCE, etc.
The customer perspective – How does the customer view the company and brand? How
does the firm build and maintain loyalty? e.g. customer service ratings, delivery times, etc.
The company’s internal processes – What aspects of a business’s internal operations may
need to be improved and made more efficient for a business is to meet its objectives? e/g/ productivity, labour turnover, etc.
Learning and growth – How can the company continue to improve and create value in the
future through R&D, innovation and learning? e.g. training, R&D spending, level of
innovation, etc.
elkingtons triple bottom line
profit-TBL theory states that profit should be used to sustain the community as a whole, and not just flow to management and shareholders.
Planet: A company that adopts TBL aims to limit the environmental impact it has.
People: This aspect measures the impact that a business has on the people it is involved with and how socially responsible its treatment of them is, for example employees, suppliers, customers, local communities, etc.
what are core compentcies
what a business in essences does better then its competitors eg redbull in its marketing with formula one and sponsors
carrols pyrimid levels pls
levels go as follows bottom too top
financial- business shole be efficent and profitable- allows for the latter levels to be reached
legal- firms should act in the spirit of the law and not just do the minimum level of cooperation
ethical- taking into the effect of all stakeholders not just shareholders
philianthropist- giving to charity
