What is Sustainability?

Question 1

What is the Brundtland report?

Answer 1

Report from 1987 that talks about sustainable development
- brought the environment, economics, and society together for the first time

Question 2

How influential is the Brundtland report in the modern day?

Answer 2

Brundtland’s definition still rings true today
- best, short definition of sustainable development

Question 3

What is Brundtland’s definition of sustainable development?

Answer 3

meets the needs of the present without compromising the ability of future generations to meet their own needs

Question 4

How is “sustainability” used in the modern-day?

Answer 4

the term has been used lots in marketing for different products, etc. even when they aren’t 100% sustainable
- can be just jargon as opposed to a meaningful word
- should be used with care and purpose

Question 5

What do some people mean when they use “sustainability” the wrong way?

Answer 5

• different semantics → mostly implying a lesser impact on the environment than competitors even if the item itself isn’t “sustainable” by true definition

Question 6

Are fish sustainable?

Answer 6

no, because fish are the items being sold, however fisheries themselves could be sustainable

Question 7

What does “sustainable” mean in marketing?

Answer 7

oftentimes, it means a product is simply better for the environment

Question 8

What does “green” mean in marketing?

Answer 8

oftentimes, it means a products is simply better for the environment

Question 9

What does “natural” mean?

Answer 9

oftentimes it means a lack of chemicals, but in many instances that means it isn’t safe
(ex. lack of preservatives, “natural medicine” for a serious infection, etc.)