What is Strategy? Flashcards

1
Q
A
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2
Q

What are the 4 Ways to Define and Organisation’s Purpose?

A

Mission Statement
Vision Statement
Statement of Corporate Values
Statement of Objectives

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3
Q

What is a Mission Statement?

A

Provides employees & stakeholders clarity about what organisation is there to do.

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4
Q

What is a Vision Statement?

A

Concerned with the future organisation seeks to create.

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5
Q

What is the Statement of Corporate Values?

A

Communicates core principles that guides organisations strategy and operation.

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6
Q

What is the Statement of Objectives?

A

Statements of specific outcomes that are to be achieved.

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7
Q

Summaries Management Strategy:

A

Strategy = LR direction of organisation.
Strategy is the work done by managers, specialists, and strategic planners/consultants throughout organisation

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8
Q

What are the Levels of Strategy?

A

Corporate Level Strategy
Business Level Strategy
Functional Strategy

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9
Q

What is Corporate Level Strategy?

A

Concerned with overall purpose and scope of organisation.

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10
Q

What is What is Business Level Strategy?

A

Concerned with the way business seeks to compete successfully.

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11
Q

What is What is Functional Strategy?

A

Concerned with how different parts of organisation deliver strategy in terms of managing resources, processes and people.

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