What is Marketing?

Question 1

+What is the definition of marketing?

Answer 1

-the management process which is responsible for identifying, anticipating, satisfying consumer requirements profitably

Question 2

Not simply the wine the customer wants, but also…?

Answer 2

-experience that comes with it:
-confirmation of social status
-return on investment capital

Question 3

What is the aim of marketing?

Answer 3

-create profits= vol of sales and value of sales

Question 4

What are the 5 key stages of marketing?

Answer 4

-identifying a product to be marketed
-identifying a target market
-setting objectives of a marketing strategy
-devising the marketing strategy (marketing mix)
-implementing and monitoring the marketing strategy