Opportunities and Threats

Question 1

A good SWOT analysis depends on?

Answer 1

-real and accurately described
-relevant

Question 2

What does PESTEL stand for?

Answer 2

-political
-economic
-sociological
-technological
-environmental
-legal

Question 3

What are the political opportunities and threats?

Answer 3

-taxes and prohibition to discourage consumption
-to subsidies to promote

Question 4

What are the economic os & ts?

Answer 4

-weak local currency can improve price competitiveness of exports but more expensive to buy equipment that needs to be imported
-foreign exchange instabilities make it hard to plan (threat) but if respond quickly (opportunity)

Question 5

What are the sociological os & ts?

Answer 5

-trends where one generation avoids favoured drinks of parents (opportunity) then threat s generation gets older
-attitudes to alc
-labour moving from rural to cities

Question 6

What are the technological os & ts?

Answer 6

-new production techniques and type of equipment= opportunities for increasing quality/decreasing costs (opp)
-but difficult to retain uniqueness of local style (threat)

Question 7

What are the environmental os & ts?

Answer 7

-climate change
-pressure on alternative land use

Question 8

What arethe legal os & ts?

Answer 8

-increasing regulation of trade makes more difficult (threat) but can improve competitive advantage of company that has skills to navigate regulations (opp)
-increasing regulation of production limits producers choice (threat) but could express integrity (opp)