What is a global manager? Flashcards
what do transnational organizations do?
Transnational integrate assets, resources and diverse people in operating units around the world.
What three strategic capabilities can transnational companies build?
- global-scale efficiency and competitiveness;
- national-level responsiveness and flexibility
- cross-market capacity to leverage learning on a worldwide basis
what are the three groups of managers/specialists in a transnational org?
- The business manager
- Country Manager
- Functional managers
describe the business manager
- Strategist + Architect (of worldwide asset and resource configuration) + Coordinator (of transactions across borders)
- global business manager’s overall goal is to capture the full benefit of integrated world wide operations
- the business manag- er is still the architect who usually initiates and leads the debate on where major plants, technical centers, and sales offices should be located - and which facilities should be closed
- coordination likely takes up more of business manager’s time –> need administrative and interpersonal skills
some tools:
- simple centralized control to management of exceptions identified through formal policies to
- indirect management via informal communication channels.
Country manager
- Sensor (and interpreter of local opportunities and threats) + Builder (of local resources and capabilities) + Contributor (to and active participant in global strategy)
- manages national subsidiary
- be sensitive and responsive to the local market
- plays pivotal role in satisfying the host government’s requirements and de- fending their company’s market positions against local and external competitors.
- country manager must be good at gathering and sifting information, interpreting the implications, and predicting a range of feasible out- comes –> and must convey the importance of such intelligence to higher ups
- they are no longer mere implementers of programs and policies shaped at head- quarters; many have gained some influence over the way their organizations make important strategic and operational decisions
Functional manager
Scanner (for specialized info) + Cross-Pollinator (leading-edge knowledge and best practice) + Champion (innovations that may offer transnational opportunities and applications)
- at a time when information, knowledge, and expertise have become more specialized, an organization can gain huge benefits by linking its technical, manufactur- ing, marketing, human resources, and financial ex- perts worldwide –> functional manager
- addresses strategic challenge of resolving conflicts that arise in achieving worldwide learning
- senior functional executives serve as linchpins, connecting their areas of specialization throughout the organization. Using informal networks, they create channels for communicating specialized information and repositories for proprietary knowledge.
what is the biggest constraint when companies globalize
limited human resources
corporate manager
Leader + Talent Scout + Developer
- critical
–> finds and negotiates connections between the rest of the managers, and develops their talent and abilities