What is a business? Flashcards
What is a business?
1) Businesses sell products to customers who are willing to pay for them. Products can be goods or services. Goods are physical items like books or furniture, whereas services are actions performed by other people to aid the customer, e.g. hairdressers and plumbers provide services.
2) Some businesses sell necessities — goods or services that you need (like gas and electricity).
Others provide luxury goods or services — things you want but don’t need (like holidays and jewellery).
What are the advantages to owning a business?
1) profit
2 Can earn more than working as an employee
3)make their own decisions — they don’t have to answer to anyone else.
4)
Setting up your own business also gives you the opportunity to do a job you’re really interested in.
What is a public sector?
government owned
What is a private sector?
privately owned
Why do businesses need to make a profit?
Businesses have to make a profit or break even (see p.78) to survive.
Public sector = government-owned
2)
Thisisespeciallytrueintheprivatesector— ifabusinessdoesn’tmake Privatesec=tproivartelyowned enough money to survive itcouldgobankrupt and have to close down
3)
Inthe public sector, it’snot asclear-cut. Organisations like the army, the police, hospitals and state schools aren’t there to make money — they provide a service to the community.
4)
Non-profit businesses, e.g. charities, have social or ethical aims, rather than financial ones.
What are the general aims of a business?
Making profit
To offer the highest quality goods and services possible.
¢ To give excellent customer service.
¢ To have a great image and reputation.
¢ To develop new products ahead of competitors.
¢ To offer a diverse range of goods or services.
To become fully sustainable or minimise environmental impact. |
* To investinthe local community or social projects.
What is a mission statement?
The mission ofabusiness isitsoverall purpose ormain corporate aims.
The mission statement isawritten description ofthese aims. Mission statements : ) areintendedtomakeallstakeholdersawareofwhatthebusinessdoesandwhy, and toencourage allemployees towork towards itsaims.
Mission statements tell‘you the purpose of the business and include other information, such as itsvalues, itsstandards, itsstrategy, who the customers are and what makes the business unique.
Mission statements give clues about the company’s beliefs. For example, a mission statement that mentions ethics and principles gives a big hint that ethical practice is important as well as profitability.
Mission statements can give staff a sense of shared purpose, and encourage them to work towards common goals— havingthecooperationofallthestaffmakesitmorelikelythatabusinesswillachieveitsaims.
On the other hand, companies don’t have to prove that what they say in their mission statement isaccurate, so they can say what they think consumers want to hear, without having to do anything about it.
However, this isbad practice, and a business’s reputation will be damaged ifcustomers find that itsactions don’t reflect itsstated values.
What is a corporate objective?
Corporate objectives are the goals of the business as awhole. The corporate objectives will depend on the size of the business. A new shop owner might focus on trying to survive, whileabiginternationalcompany willswanttogrowbiggerandwetsityitsproductrange.
What is a functional objective?
Functional objectives (sometimes called departmental objectives) are the objectives of
each department. They’re more detailed than corporate objectives, and they are specific to | each department. Businesses need to set functional objectives that will help them achieve |: theircorporate objectives. Whenever acorporate objective isset,allthe managers inthe _business have to look at how their department can help to achieve the objective, and set
functional objectives thatwillcontribute toachieving the corporate objective.
Why do businesses set objectives?
Businessessetobjectivesforlotsofreasons. Ifanobjectiveisagreedupon,managerscanmake
sure that everyone isworking towards a goal, and coordination between departments should improve. Working towards an objective can also be motivating for employees. Objectives are really useful
in decision-making, as they make iteasier to see what the business istrying to achieve.
Managers can compare performance with their objectives to measure the success of the business and review their decisions.
What is a business objective?
Businesses set objectives to enable them to achieve their mission.
Objectives turn the overall aims of a business into specific goals that must be met.
The diagram on the right shows the hierarchy of objectives. They can be set at the corporate or functional level.
What are personal objectives?
Functional objectives aren’t the last stage of setting objectives — team managers within a department might set objectives for their team based on the functional objectives of the whole department and individual staff members might even have their own personal objectives.
E.g. ifthe sales department has a functional objective to increase sales by 10% over 12 months, the telesales team might have an objective to increase sales from 500 to 550 a week.
A telesales operative’s objective might be to increase their sales from 20 to 25 a day.
What does SMART stand for?
Specific
Measurable
Achievable
Relevant
Time-bound
What are profit objectives?
“Businessesthatsar-ecigprently making a loss might aim to become profitable. Established businesses that are already profitable might want to increase their profits, e.g. by 10% within three years.
2) To achieve itsoverall profit objective, a business may set functional objectives to minimise costs, which could be an objective for all departments, or to increase sales, which could be an objective for the sales and marketing departments.
What are survival objectives?
Sunieljustmeansthatapuss cancontinuetotrade,ratherthanrunning out of money or being forced to exit the market for another reason.
2) Survival isoften the main objective for new businesses, and itbecomes a key objective during periods of strong competition from other companies, or when the economy isdeclining or in a recession.
What are growth objectives?
aanbusineseesaimtogrow.Thelargerabusinessgrows,
themore itisabletouseitspositioninthemarkettoearnhigherprofits.
2) Growth objectives can be based on increasing revenue, market share, or expanding a business.
What are cash flow objectives?
Garflowsisthemoney etemoves inandoutofabusinessoverasetperiodoftime. > Businessessetcashflowobjectivesinordertoimprovetheircashflow—
i.e. to make sure they always have enough money to make the payments that are due.
3) Increasing cash flow gives the company a greater chance of survival.
What are social and ethical objectives?
Social objectives relate to benefiting society or people in need. Ethical objectives are based on moral principles about how businesses treat people and the environment.
E.g. principles of fair trade and minimising environmental damage.
2) Non-profit organisations, like charities or social enterprises, are set up to achieve social or ethical objectives. E.g. housing associations provide affordable housing for people on low incomes.
For-profit businesses usually focus on making a profit. However, social and ethical objectives are becoming increasingly important, especially as information on how businesses operate is becoming more widely available. Businesses might set objectives to provide facilities for the local community, or to only buy from suppliers who pay a fair wage. People are more likely to buy from a business with good ethical practices, which can help achieve other aims too.
e.g Marks & Spencer successfully made their UK business carbon neutral by setting a number of ethical objectives.
What are long term objectives?
Long-term objectives include things like long-term growth. Long-term objectives tend to set the direction of a business. They affect the big decisions that senior managers make.
What are short term objectives?
2) Short-term objectives include things like short-term survival and making short-term profit, but they often require a business to cut back on its long-term objectives.
3) Forexample,abusinesstryingtoincreaseonlastyear’sprofitsmightcut
What is revenue?
Revenue is the value of sales - it’s sometimes just called sales and can also be called turnover. It’s the amount of money generated by sales of a product, before any deductions are made.
Revenue formula?
Revenue = selling price per unit × quantity of units sold
What are fixed costs?
1) Fixed costs don’t change with output. Rent on a factory, business rates, senior managers’ basic salaries and the cost of new machinery are fixed costs. When output increases, a business makes more use of the facilities it’s already got.
The cost of those facilities doesn’t change.