what else has imoact on voting Flashcards
what is rational choice theory
voters are consumers choosing most suitable party,
consider how they would be affected, successful parties adapt eg blair 1997
what is governing competency
assessment from electorate
of how effective a part has been in government
Government competency - strong leadership
blair -1994-2007
government competency- policy
thatcher 1979- stick to her promises
control of events
majors government had lack of control 1997
PARTY LEADERS
1- charisma, personality
2-1997 young family man blair
3- televised debates
ECONOMIC MANAGEMENT
electorate more likely to support if the party has managed the economy successfully while in government,
ECONOMIC MANAGEMENT 2
voters less likely to support party which was unsuccessful 1978 winter of discontent led to thatchers victory