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Marketing-Kommunikation
> Werbekampagnen/Briefing (4) > Flashcards
Werbekampagnen/Briefing (4) Flashcards
Study These Flashcards
Marketing-Kommunikation
(7 decks)
Grundlagen der Konzeption des psychologisch fundierten Gestaltungsprozesses der Werbung (1)
Sozialtechniken der Werbung (2)
Emotionen & Techniken zur Beeinflussung von Entscheidungen (3)
Werbekampagnen/Briefing (4)
Markenmanagement (5)
Klausurfragen
Übungen (extra Fragen)
