week one - attitudes and behaviour Flashcards
What is the theory of planned behaviour?
A cognitive theory that proposes an individual’s decision to engage in a specific behavior
What are the three factors that determine the theory of planned behaviour
Attitudes, subjective norms and Perceived behavioural control
What is the cognitive dissonance theory
A theory that refers to a situation involving conflicting attitudes, beliefs, or behaviours.
What did the cognitive dissonance theory study done by Festinger and carlsmith (1959) involve
A boring peg turning task for an hour
What produces dissonance
Saying something we done believe and doing with little justification
How can dissonance be reduced
by changing their cognitions about the very thing
When are individuals faced with dissonance?
when faced with tough decisions because alternatives equally desirable.
What are the two routes to persuasion
Central or systematic route and Peripheral or heuristic route:
What is the central or systematic route to persuasion
when people think carefully about the content or a message; influenced by strength and quality of the argument
What is the Peripheral or heuristic route to persuasion
when people are influenced by superficial cues in a message; influenced by attractiveness of a messenger, theatrics, length of message, etc.
What are the three factors persuasion communication is influenced by
Message, source and audience
What is the third person effect
Assumption that other people are more prone to being influenced by persuasive messages than we are
What is the two reasons are why attempts at persuasion not always effective
Attentional biases and motivated reasoning
What is attentional bias
when people are inclined to selectively attend to information that confirms their original attitudes
(will spend more time listening to arguments in favor of their beliefs than arguments against)
What is motivated reasoning
when people also selectively evaluate information they agree vs disagree with
