Week 9 - marketing

Question 1

what is a marketing startergy

Answer 1

should draw from market research and focus on the right product mix in order to achieve the max profit and sustain the business

Question 2

explain market segmentation

Answer 2

Identify and profile distinct group of beers who might require certain products

Question 3

bases of segmenting market

Answer 3

geographic

demographic (age, sex, income, occupation)

behavioural (attitude, patterns, lifestyle,)

physiographic (social class, or personality)

Question 4

explain market targeting

Answer 4

selecting one or more market segments to pursue

after evaluating attractiveness $$
and developer’s objectives and resources

Question 5

market position

Answer 5

developing a point of differentiation

attributes
benefits
competitor
quality 
price

communicate the developer’s position
brand name
high price

Question 6

what is the marketing mix

Answer 6

Product
price
place
promotion

these four elements are adjusted until the right combination is found that serves the needs of the products customers while generating optimum income

Question 7

explain promotion

Answer 7

promote development to potential buyer / tennant within budget 
brochure
direct mail
email
advertising
internet
billboards
show suits

Question 8

brochures based on marketing approach of

Answer 8

attention
interest
desire
action