Week 9 Flashcards
What is culture?
Learned ideas, beliefs, values, norms, knowledge, practices and customs that showcases the behavior of a society
How is culture society’s personality?
Through abstract ideas and material objectives and services
What is the belief portion of culture?
The belief and value component refers to the accumulated feelings and priorities and individuals
What are values
- Few in number
- Serve as guides for culturally appropriate behaviour
- During and difficult to change
- Widely accepted by members of society
What is Hofstede’s Dimension of culture?
- Power Distance
- Individualism
- Feminine/Masculine
- Uncertainty avoidance
- Long term orientation
- Restraint/indulgence
How is culture learned?
Socialization
What is socialization?
Learning through social interactions, making observations and actively processing this information to form impressions and understandings about everyday practices
What are the two main approaches to learning?
Enculturation and acculturation
What is enculturation
How and individual learns their own culture
How is enculturation learned?
Observational learning, habituation
What is acculturation
Learning new vulture
What is consumer acculturation
Adaptation of a consumer cultural environment in one country by those from another
What is the Penaloza’s study
Study that showcases the experiences of Mexican immigrants living in the USA
What are the outcomes of the Penaloza study that was identified
- Assimilation
- Maintenance
- Resistance
- Segregation
What is assimilation
The consumer entering the new culture abandon their native culture to favor the majority culture
What is maintenance
Aspects of both native and host cultures co exist
What is resistance
Keeping native culture over new host culture to keep their identity
What is segregation
Separation of cultural needs and newcomers live and shop in areas that is separated by the majority
What did Penaloza describe on the study?
Institutions (Family, school, church) alongside marketing agents are important in the process of acculturation
What are customs
Culturally approved or acceptable ways of behaving in specific situation
What are the characteristics of culture
- It is invisible
- It satisfies needs: offers direction, order and guidance
- It is learned
What differs that differ across cultures (values and norms)
Identifies the core values of each culture
Why is enculturation important?
This embraces the cultural practices and values because this is when culture is exposed at a young age
What are ways to understand culture?
Through language