WEEK 8.2

Question 1

Refers to the identity of a company, of a product, of a service or of an entrepreneur himself or herself.

Answer 1

BRAND

Question 2

a name given by the maker to a product or range of
products, especially a trademark.

Answer 2

BRAND NAME

Question 3

The process of integrating the strategies formed from the marketing mix to give an identity to the product or service

Answer 3

BRANDING

Question 4

1. Establishing to target customers that the business is reliable and trustworthy and that the product or service is the superior solution to their current problem.
2. Differentiating with competitors.
3. Driving customer loyalty and retention.

Answer 4

Goals of Branding

Question 5

Choosing A Short, Pronounceable & Catchy Made-Up Word As A Brand Name.
These Are Word Without Any Dictionary Meaning.

Answer 5

INVENTIVE BRAND NAME

Question 6

Choosing Two Descriptive Words As A Brand Name.
Brands Are Describing The Nature of Businesses.

Answer 6

DESCRIPTIVE BRAND NAME

Question 7

Choosing 3/4 Descriptive Words But Using Acronym As A Brand Name
Acronyms Stand As A Brand Name

Answer 7

ACRONYM BRAND NAME

Question 8

Focuses on the unique traits of a specific area or region as the selling point of a particular place.
Including a specific location to your names

Answer 8

GEOGRAPHIC BRAND NAME

Question 9

Choosing The Founder Name(s) As A Brand Name.
Founder Name Stands As Brand Name.

Answer 9

FOUNDER’S NAME

Question 10

Give characteristics of a brand name

Answer 10

• Unique
• Easy to remember
• Can describe the benefits of the product or services
• Can be converted to other dialects or languages in case the entrepreneur expands to other territories
• Can describe a product category
• Can describe concrete qualities
• Positive and inspiring