Q2 - long test Flashcards
Is the promotion that explains what a product is and why it’s worth buying
Product description
it is a duplication of a product as it will be produced, which may contain such details as color, graphics, packaging and directions.
prototyping
An entity that offers goods and services to another business
supplier
is a structure of organizations, people, activities, data, and resources involved in moving a product or service from supplier to customer.
supply chain
is the network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product.
supply chain
is a method or activities by which a company adds value to an item, with production, marketing, and the provision of after-sales service.
value chain
is a series of consecutive steps that go into the creation of a finished product, from its initial design to its arrival at a customer’s door.
value chain
What are the 5 steps of activities?
inbound logistics
operations
outbound logistics
marketing and sales
service activities
include receiving supplies or materials, warehousing or safekeeping and inventory control of these items.
inbound logistics
include value-creating processes that transform inputs into products—these are the methods or processes of your business discussed in the previous section.
operations
include activities required to get a finished product to a customer such as transportation and delivery.
outbound logistics
are activities that are related to getting a buyer or customer to purchase a product or service.
marketing and sales
include those that maintain and enhance a product’s value—giving customers more than what they paid for—such as after-sales customer support.
service activities
It describes the reasons of how an organization creates, delivers, and captures value in economic, social, cultural or other contexts.
Business model
Components in identifying the business model
- customer
- value proposition
- distribution channel
- key resources
- key activities
What are the business model?
- Bricks and clicks model
- direct selling
- reselling
- franchising
They are the reason why you are creating your product or service?
Customers
Is the reason why your customers buy your product or service over your competitors because of the benefit they receive from your product or service.
Value proposition
This will identify the means of how your product or service will reach your customers.
distribution channel
It is important to list down your key resources because these are the things you need to operate and run your business.
Examples are your raw materials, facilities, equipment, store location, employees.
key resources
These are the important activities your business performs to achieve your value proposition
key activities
This type of business maintain both on and offline.
Bricks and clicks model
Most small or startup business follow this model as it is easy and cheap to implement, not to mention its effective result in reaching out to the intended market
Direct selling
“resold”
reselling
The practice of using another firm’s successful business model in exchange for a royalty or franchise fee.
franchising