Q2 - long test Flashcards

1
Q

Is the promotion that explains what a product is and why it’s worth buying

A

Product description

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2
Q

it is a duplication of a product as it will be produced, which may contain such details as color, graphics, packaging and directions.

A

prototyping

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3
Q

An entity that offers goods and services to another business

A

supplier

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4
Q

is a structure of organizations, people, activities, data, and resources involved in moving a product or service from supplier to customer.

A

supply chain

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5
Q

is the network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product.

A

supply chain

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6
Q

is a method or activities by which a company adds value to an item, with production, marketing, and the provision of after-sales service.

A

value chain

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7
Q

is a series of consecutive steps that go into the creation of a finished product, from its initial design to its arrival at a customer’s door.

A

value chain

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8
Q

What are the 5 steps of activities?

A

inbound logistics
operations
outbound logistics
marketing and sales
service activities

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9
Q

include receiving supplies or materials, warehousing or safekeeping and inventory control of these items.

A

inbound logistics

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10
Q

include value-creating processes that transform inputs into products—these are the methods or processes of your business discussed in the previous section.

A

operations

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11
Q

include activities required to get a finished product to a customer such as transportation and delivery.

A

outbound logistics

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12
Q

are activities that are related to getting a buyer or customer to purchase a product or service.

A

marketing and sales

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13
Q

include those that maintain and enhance a product’s value—giving customers more than what they paid for—such as after-sales customer support.

A

service activities

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14
Q

It describes the reasons of how an organization creates, delivers, and captures value in economic, social, cultural or other contexts.

A

Business model

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15
Q

Components in identifying the business model

A
  1. customer
  2. value proposition
  3. distribution channel
  4. key resources
  5. key activities
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16
Q

What are the business model?

A
  1. Bricks and clicks model
  2. direct selling
  3. reselling
  4. franchising
17
Q

They are the reason why you are creating your product or service?

A

Customers

18
Q

Is the reason why your customers buy your product or service over your competitors because of the benefit they receive from your product or service.

A

Value proposition

19
Q

This will identify the means of how your product or service will reach your customers.

A

distribution channel

20
Q

It is important to list down your key resources because these are the things you need to operate and run your business.

Examples are your raw materials, facilities, equipment, store location, employees.

A

key resources

21
Q

These are the important activities your business performs to achieve your value proposition

A

key activities

22
Q

This type of business maintain both on and offline.

A

Bricks and clicks model

23
Q

Most small or startup business follow this model as it is easy and cheap to implement, not to mention its effective result in reaching out to the intended market

A

Direct selling

24
Q

“resold”

A

reselling

25
Q

The practice of using another firm’s successful business model in exchange for a royalty or franchise fee.

A

franchising