Week 7 part 3 Flashcards

1
Q

Desire

A

–The desiring mode constitutes a state of enjoyable discomfort, and that wanting rather than having is the main focus of pleasure seeking (Campbell, 1987, 86)

  • passion born between consumption fantasies and social situational contexts.
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2
Q

Difference between desire need and want

A

NEED
Initial state - Fixed

Relation to object - Open

Cartesian relation - Body

Mode of expression - Necessity

Root - Naturalization of social institutions

WANT
Initial state - Open

Relation to object - Open or fixed

Cartesian relation - Mind

Mode of expression - Wish

Root - Personal Preferences

DESIRE
Initial state - Open

Relation to object - Fixed

Cartesian relation - Body and Mind

Mode of expression - Passion

Root - Strategy of modern governance

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3
Q

Desire in DVW of consumption

A

online spaces where consumers and software assemble cycles of desire for commodities (material or digital virtual).

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4
Q

Facets of Desire

A

Embodied Passion
Desire for otherness
Desire for sociality
Danger and immorality (out of control, guilt and sin, addiction, distance and inaccessibility)
Cycles of desire

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