Week 7 part 3 Flashcards
Desire
–The desiring mode constitutes a state of enjoyable discomfort, and that wanting rather than having is the main focus of pleasure seeking (Campbell, 1987, 86)
- passion born between consumption fantasies and social situational contexts.
Difference between desire need and want
NEED
Initial state - Fixed
Relation to object - Open
Cartesian relation - Body
Mode of expression - Necessity
Root - Naturalization of social institutions
WANT
Initial state - Open
Relation to object - Open or fixed
Cartesian relation - Mind
Mode of expression - Wish
Root - Personal Preferences
DESIRE
Initial state - Open
Relation to object - Fixed
Cartesian relation - Body and Mind
Mode of expression - Passion
Root - Strategy of modern governance
Desire in DVW of consumption
online spaces where consumers and software assemble cycles of desire for commodities (material or digital virtual).
Facets of Desire
Embodied Passion
Desire for otherness
Desire for sociality
Danger and immorality (out of control, guilt and sin, addiction, distance and inaccessibility)
Cycles of desire