Week 7

Question 1

Lean Canvas

Answer 1

Useful way of tracking progress through the build-measure-learn-repeat feedback loop.

Question 2

Channels

Answer 2

Distribution methods to reach customers. Get them informed and buying.

Question 3

Patent

Answer 3

New and useful inventions. Gives inventors the right to stop others from selling and using their inventions. Must file with government. Exclusive rights to make, use and sell within Canada for 20 years from filing date.

Question 4

Industrial Design

Answer 4

Protects aesthetics. Shape or pattern of a finished article. Register through CIPO’s industrial design office.

Question 5

Trademarks

Answer 5

A brand used in association with the wares (goods) or services of an organization to distinguish it from others in the marketplace. Lasts 15 years and can be repeatedly claimed.

Question 6

Copyrights

Answer 6

A bundle of rights granted under federal law, protecting individual works (music, books, etc) of authorship fixed in a traditional medium. Lasts for 50 years after lifetime of author. Can register with CIPO for extra rights.

Question 7

Trade Secret

Answer 7

Confidential or secret information. Never expire. No government involvement required.