Week 4 Flashcards by Nathan Bhandari | Brainscape

Q

Substitutes

A

Products or services in different forms that have the same functionality

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Q

Alternatives

A

Products or services with different functions that serve the same purpose

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Q

Unique Value Proposition

A

3 parts:

A clear problem
A clear customer segment and specific early adopters who have this problem
Unique solution early adopters want to buy and is different than subs and alternatives

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