WEEK 6: SURVEY RESEARCH

Question 1

The purpose of _____ ______ is to collect primary data—data gathered from the respondents and assembled specifically for the project at hand.
- is a quantitative method for collecting information from a pool of respondents by asking multiple survey questions.

Answer 1

SURVEY RESEARCH

Question 2

•People who verbally answer an interviewer’s questions or provide answers to written questions.

Answer 2

RESPONDENTS

Question 3

•a more formal term, which emphasizes that the purpose of contacting respondents is to obtain a representative sample, or subset, of the target population.

Answer 3

SAMPLE SURVEY

Question 4

•Surveys provide a quick , inexpensive, efficient, and accurate means of assessing information about a population.

Answer 4

ADVANTAGE OF SECONDARY

Question 5

•However, they can also be used poorly when researchers do not follow research principles, such as careful survey and sample design. Sometimes even a well-designed and carefully executed survey is not helpful because the results are delivered too late to inform decisions.

Answer 5

DISADVANTAGES OF SECONDARY

Question 6

• A question that imposes a limit on the number of allowable responses.

Answer 6

STRUCTURED QUESTION

Question 7

• A question that does not restrict the respondents’ answers

Answer 7

UNSTRUCTURED QUESTION

Question 8

•Straightforward questions that assume the respondents is willing to answer.

Answer 8

UNDISGUISED QUESTION

Question 9

• Indirect questions that assume the purpose of the study must be hidden from the respondent

Answer 9

DISGUISED QUESTIONS

Question 10

• Indirect questions that assume the purpose of the study must be hidden from the respondent

Answer 10

DISGUISED QUESTIONS

Question 11

• A study in which various segments of a population are sampled and data are collected at a single moment in time.

Answer 11

CROSS SECTIONAL STUDY

Question 12

• A survey of respondents at different times, thus allowing analysis of response continuity and changes overtime

Answer 12

LONGITUDINAL STUDY

Question 13

• Human interactive media are a personal form of communication. Two people engaged in a faced-to-face dialogue or a conversation on the telephone.

Answer 13

INTERVIEWS AS INTERACTIVE COMMUNICATION

Question 14

• The traditional questionnaire received by mail and completed by the respondent does not allow a dialogue or an exchange of information providing immediate feedback.

Answer 14

NON-INTERACTIVE MEDIA

Question 15

INTERACTIVE COMMUNICATION

Answer 15

PERSONAL INTERVIEW
TELEPHONE INTERVIEW

Question 16

•Face -to-face communication in which an interviewer asks a respondent to answer questions.

Answer 16

PERSONAL INTERVIEWS

Question 17

• Personal interviews conducted by telephone, the mainstay of commercial survey research

Answer 17

TELEPHONE INTERVIEWS

Question 18

• Surveys in which the respondent takes the responsibility for reading and answering then questions.
• Is a questionnaire that is designed explicitly to be completed by a respondent without an interviewer’s assistance (or bias).

Answer 18

SELF- ADMINISTERED QUESTIONNAIRE

Question 19

•The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey.

Answer 19

RESPONSE RATE

Question 20

• Screening procedure that involves a trial run with a group of respondents to iron out fundamental problems in the survey design.

Answer 20

PRE TESTING