WEEK 3: THEORY BUILDING Flashcards
THEORY BUILDING
DEDUCTIVE REASONING
INDUCTIVE REASONING
•The logical process of deriving a conclusion about a specific instant based on a known general premise or something known to be true
DEDUCTIVE REASONING
•The logical process establishing a
general proposition on the basis of observation of particular facts
INDUCTIVE REASONING
BUSINESS REASERCH CAN BE
EXPLORATORY
DESCRIPTIVE
CAUSAL
•Conducted to clarify ambiguous situation or discover ideas that may be potential business opportunities
EXPLORATORY
•Describes characteristics of objects, people, group, organization, or environment; tries to “ paint a picture “ of the situation
DESCRIPTIVE
•Allows causal inferences to be made; seek to identify cause-reporting and effect relationship
CAUSAL
STAGES OF RESEARCH PROCESS
1.)Defining research objectives
2.)Research design
3.)Sampling
4.)Data collection
5.)Data analysis
6.)Conclusion and reporting
•It is a concise and descriptive statement that encapsulates the main topic or focus of a research study
RESEARCH TITLE
A GOOD RESEARCH TITLE TYPICALLY CONTAINS
SIGNAL WORDS
VARIABLE
TARGET POPULATION
LOCATION