Week 6

Question 1

The purpose of this is to collect primary data data gathering from the respondents and assemble a specifically for the project at

Answer 1

Survey research

Question 2

It is a quantitative method for collecting information from a pool of respondents by asking multiple survey question

Answer 2

Survey message

Question 3

People who verbally answer and interviews question or provide answer to written questions

Answer 3

Respondents

Question 4

Amor formal term which emphasizes that the purpose of contacting respondents is obtain a representative sample or subject of the target population

Answer 4

Sample survey

Question 5

A question that imposes a limit on the number of allowable responses

Answer 5

Structured question

Question 6

A question that does not restrict the respondents answers

Answer 6

Unstructured question

Question 7

Indirect question that assume the purpose of the study must be hidden from the respondent

Answer 7

disguised question

Question 8

Indirect question that assume the purpose of the study must be hidden from their respondents

Answer 8

Disguised question

Question 9

Straightforward question that assume the respondents is willing to answer

Answer 9

Undisguised question

Question 10

I study in which value segments of a population are sampled and data are collected at a single moment in time

Answer 10

Cross-sectional study

Question 11

A survey of respondents at different time thus allowing analysis of respondents continuity and changes over time

Answer 11

Longitudinal study

Question 12

Human interactive media are a personal form of communication two people engage in a face-to-face dialogue or a conversation on the telephone

Answer 12

Interviews as interactive communication

Question 13

The traditional questionnaire received by mail and completed by the respondent does not allow a dialogue or an exchange of information providing immediate feedback

Answer 13

Non-interactive media

Question 14

Face to face communication in which an interviewer as a respondent to answer questions

Answer 14

Personal interviews

Question 15

Personal interviews conducted by telephone The mainstay of commercial survey research

Answer 15

Telephone interviews

Question 16

Surveys in which their respondents takes the responsibility for reading and answering then questions
It’s a question or the design explicitly to be completed very respondents without an interviewer’s assistance or bias

Answer 16

First administered questionnaires

Question 17

Two types of self administered questioners

Answer 17

Paper questioners
Electronic questioners

Question 18

The number of questioners returned or completed divided by the number of eligible people who were asked to participate in the survey

Answer 18

Response rate

Question 19

Screening procedures that involves a trial run with a group of respondents to iron out fundamental problems in the survey designs

Answer 19

Preetesting