Week 2 Flashcards
1
Q
-Focused on marketing and customers.
-It can be about behavior, patterns, preferences, habits etc.
A
Market Research
2
Q
-Focuses on different aspects of business, financial, human resource, operation logistics, etc.
A
Business Research
3
Q
The application of the scientific method in searching for the truth about business phenomena. These activities include defining business opportunities and problems, generating and evaluating ideas monitoring performance, and understanding the business process
A
Business Research
4
Q
Research is conducted to address a specific business decision for a specific firms or organization
A
Applied
5
Q
You want to be “problem solver”
A
