Week 6 Flashcards
is where the company sells
its products. Choosing the right one is
important as it affects sales and profits, and
the resources consumed. Also, each location
has inherent advantages and risks.
Market Location
Where there are no other outlets in the vicinity of the store and
therefore store depends on its own pulling power and promotion
to attracts customers.
FREESTANDING /ISOLATED STORE
A biggest advantages for freestanding stores is that there is no competition around.
FREESTANDING /ISOLATED STORE
This type of location has several advantages including no
competition, low rent, often better visibility from the road, easy
parking and lower property .
FREESTANDING /ISOLATED STORE
Normally located along major traffic artery
Gas stations
Fast food & hotels on highways.
FREESTANDING /ISOLATED STORE
Large-store formats
- Walter Mart
- SNR
Is examples of
FREESTANDING /ISOLATED STORE
Convenience stores
- 7-Eleven
- Alfamart
Is what example in types of stores locations?
Freestanding /isolated store
A retail store can also be located as a part of a business district. Or
we can refer this as unplanned business centers
PART OF BUSINESS DISTRICT/CENTERS
(UNPLANNED BUSINESS DISTRICTS)
A business district is place of commerce in a city which developed
historically as the center of trade and commerce in the city or town.
PART OF BUSINESS DISTRICT/CENTERS
(UNPLANNED BUSINESS DISTRICTS)
A business districts can be a central, secondary or a Neighborhood
business district.
PART OF BUSINESS DISTRICT/CENTERS
(UNPLANNED BUSINESS DISTRICTS)
A Central business District CBD is the main center of commerce and
trade in the city. (high land rates , intense development)
PART OF BUSINESS DISTRICT/CENTERS
(UNPLANNED BUSINESS DISTRICTS)
A shopping center has been defined as “ a group of retail and other
commercial establishments that is planned , developed, owned and
managed as a single property”
PART OF A SHOPPING CENTER
(PLANNED SHOPPING CENTERS)
The basic configuration of a shopping centre is a “Mall ” or Strip centre.
PART OF A SHOPPING CENTER
(PLANNED SHOPPING CENTERS)
• A mall is typically enclosed and climate controlled. A walkway is provided
in front of the stores.
PART OF A SHOPPING CENTER
(PLANNED SHOPPING CENTERS)
A strip centre is a row of stores with parking provided in the front of the
stores.
PART OF A SHOPPING CENTER
(PLANNED SHOPPING CENTERS)
are the largest
planned shopping centers.
Regional shopping centers or Mall
usually
have a balanced mix of stores including a few grocery
stores , a chemist, a verity store and a few other stores
selling convenience goods to the residents of the
neighborhood.
Neighborhood/community/shopping centers
the qualitative information gathered about the passing traffic should include counting the individuals who seem to possess the characteristics appropriate to the desired clientele,
judging their reasons for using that route, and calculating their ability
to buy
Traffic count
- in making a __________ count you must
decide: who is to be counted; where the count should take place; and when the count should be made. In considering who is to be counted,
determine what types of people should be included.
Pedestrian Traffic Count
data from a pedestrian traffic survey can
give you information on whether or not the site would generate a profitable volume for your store.
Estimate Of Store Sales
- a growing number of retail firms depend
on drive-in traffic for their sales. Both the quantity and quality of
automotive traffic can be analyzed in the same way as pedestrian
traffic.
Automobile Traffic Count
