Week 5 - Soft Side of Digital Transformation

Question 1

Is tech a driver of change?

Answer 1

not necessarily, it is an enabler

Question 2

Do people decide about technological effects?

Answer 2

the primary function, but there are some unintended cnsequences

Question 3

What are the key concepts to management?

Answer 3

change management
project management
strategic management

Question 4

What does strategic management involve?

Answer 4

-Not just a plan—goes beyond controlling resources.

-Focuses on creating value (not just profit).

-Involves a theory (why) as well as execution (how).

-Requires alignment across layers

-IT investments should support strategic objectives.

Question 5

What does change management involve?

Answer 5

-Change = Transition from current to future state

Lewin’s 3 Stages: Unfreeze → Change → Refreeze

-Resistance is common (psych, political, etc.)

Clear communication is essential

-Readiness matters—people & systems must be prepared

Timing is crucial

-Champions, not managers, inspire others

Influential peers = critical actor

Question 6

What does project management involve?

Answer 6

-3 Dimensions of a Project:

Has an end point

Involves novelty

Produces a deliverable (tangible/intangible)

-Iron Triangle:

Project constrained by Quality, Time, and Cost

Needs define what/how/when to deliver

-Types of Projects:

Internal: for managers (e.g. closing a branch)

External: for customers (e.g. adding to SAP)

Routines ≠ Projects

Question 7

What management concepts are related?

Answer 7

project management and change management

not strategic because it is more long-term

Question 8

What are the 4 key talent areas required for digital transformation?

Answer 8

-tech
-data
-process people
-org change capability

Question 9

What is the diff between strategic management and strategic planning?

Answer 9

planning focuses primarily on generating profit, management is concerned with establishing
long-term value and is guided by a theoretical framework