Week 5 qualitative analysis

Question 1

what is content analysis

Answer 1

-looking at presence of words and understanding meaning in relationship to each other.
-looking for patterns to aid understanding of underlying phenomena
-rigorous categorisation and coding of data for analysis.

Question 2

how to calculate content analysis

Answer 2

• word frequencies, key word in context, dictionary based approaches.

Question 3

what is thematic analysis

Answer 3

-process of identifying and interpreting key ideas/ themes

Question 4

key features of thematic analysis

Answer 4

-super common
-any paradigm
-any data
-each data extract given equal weight

Question 5

Braun and Clark (2006) 6 steps

Answer 5

1- familiarise self with data
2- generate initial codes
3- search for themes
4- review themes
5- define and name themes
6- produce report