Week 5: marginal values Flashcards
Profit
= TR - TC
Revenue
the currency a firm receives in exchange for selling its output
Total revenue
• if a firm sells all of its output at the same price, then TR = P * Q
• if a firm sells different categories of output at different prices, then TR = P1 Q1 + P2 Q2 + P3 Q3 + … Pn Qn
Average revenue
• AR = TR / Q
• if a firm sells all products at the same price, then AR = TR / Q which works out to P * Q / Q = P
• expressed in terms of $ per unit
Marginal revenue
• MR = ΔTR / ΔQ
• the additional revenue a firm receives for selling one additional unit of output
• MR < P, but…
• MR is only equal to price when a firm confronts a perfectly elastic demand curve
• expressed in terms of $ per unit
Marginal Revenue in Perfect Competition Example
8 donuts at $2 each or 9 donuts at $2 each
MR = ΔTR / ΔQ
= ( 2.00 * 9 ) – ( 2.00 * 8 ) / 9 – 8
= 18 – 16 / 1
= $2.00
so you make an additional $2
For perfect competition
MR = AR = P = D
Costs in the Short Run
• fixed costs (costs of all fixed inputs)
• variable costs (costs of all variable inputs)
• total cost (fixed costs + variable costs)
Total Cost
• Total Cost is f(Q)
• Total Fixed Cost (TFC) is constant/not f(Q)
• Total Variable Cost (TVC) is f(Q)
• TC = TFC + TVC
Fixed costs
things you have to pay
ex. rent, loans
Variable Costs
costs for inputs that vary at each quantity of output
ex. wages, materials
FC Production curves
approaches zero but will never be zero
ex. on phone
Per-Unit Costs
• Average Fixed Cost
• Average Variable Cost
• Average Total Cost
Average Fixed Cost
AFC = FC / q
(fixed costs divided by total product)
Average Variable Cost
AVC = VC / q
(variable costs divided by total product)