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International Markets > Week 5 > Flashcards

Week 5 Flashcards

1
Q

Ex ambitious, clean, logical

A

Instrumental Values

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2
Q

Ex national security, salvation

A

Terminal Values

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3
Q

Values and Lifestyles: categorizes into 8 groups based on motivations (ideals, achievements, self-expression), resources and innovation

A

VALS Survey

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4
Q

More consistent than opinions

A

What is value?

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5
Q

More lasting than attitudes

A

What is value?

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6
Q

What we want from life

A

What is value?

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7
Q

How we want to live

A

What is value?

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8
Q

Not basic physiological needs

Ie. safety, sense of belonging, ove, esteem needs, self-actualization

A

What is value?

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9
Q

Functional value

A

Consumer Values

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10
Q

Social Value

A

Consumer Values

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11
Q

Emotional Value

A

Consumer Values

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12
Q

Epistemic Value

A

Consumer Values

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13
Q

Conditional Value

A

Consumer Values

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14
Q

activities, interests, opinions

A

AIO

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15
Q

‘Lifestyle’ coined in 1929. Refers to an individuals AIO

A

AIO

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16
Q

Private vs Public

A

Value Oppositions

17
Q

Functional vs Symbolic

A

Value Oppositions

18
Q

Concrete vs Abstract

A

Value Oppositions

19
Q

Subjective vs Objective

A

Value Oppositions

20
Q

Extrinsic vs Intrinsic

A

Value Oppositions

21
Q

Atomistic vs Holistic

A

Value Oppositions

22
Q

Intangible vs Tangible

A

Value Oppositions

23
Q 
Need/Opportunity Recognition
↓
Information Search
↓
Evaluation of Alternatives
↓
Purchase
↓
Outcomes of Purchase
A

Classical Model of Consumer Choice

24
Q 
Price
Brand
Style
Stitch
Quality
Stretch
A

Product Cues/Shopping Criteria:

25
Q

colour

A

Intrinsic Cues

26
Q

durability

A

Intrinsic Cues

27
Q

colour

A

Intrinsic Cues

28
Q

ease of care

A

Intrinsic Cues

29
Q

wardrobe coordination

A

Intrinsic Cues

30
Q

Return policy

A

Extrinsic Cues

31
Q

brand

A

Extrinsic Cues

32
Q

payment method

A

Extrinsic Cues

33
Q

warranty

A

Extrinsic Cues

34
Q 
Mechanistic
Humanistic
Objective
Subjective
Transcendent
Product-based
User-based
Value-based
Manufacturing-based
A

Quality

International Markets (4 decks)

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