Week 5 Flashcards
0
Q
Is the situation in which an economy has both high unemployment and a rising price level
A
Stagflation
1
Q
Item given free or at low costs with the purchase of a specified good or service
A
Premium
2
Q
When one product takes the sales from another offering in a product line
A
Cannibalizing
3
Q
In transportation, putting one load on top of another
A
Piggybacking
4
Q
The practice of making one product distinguishable from others
A
Differentiation
5
Q
A place where a product is sold to buyers
A
Marketplace
6
Q
paid for the use of borrowed money
A
Interest Money
7
Q
Depression
A
A prolonged recession
8
Q
An artificially high price on an item or service to suggest high quality
A
Prestige
9
Q
When two or more complementary items are packaged together
A
Product Bundling
