Week 2 Flashcards
0
Q
Target audience
A
A group of people whom a particular advertising is directed to all the market segments
1
Q
Sample
A
A production given free to consumers in an attempt to persuade to try something new
2
Q
Brand
A
Name term or brand symbol or design intended to sigitnfy the goods or services of one seller
3
Q
Partner ship
A
An unincorporated business by two or more people
4
Q
Odd even or off point pricing
A
Pricing used in retailing whereby products
5
Q
Core competency
A
What a business does best
6
Q
Manufacturers brand
A
A brand owned by a company
7
Q
Variable
A
Expenses that increas in a relation to the number of goods sold.
8
Q
Sweepstakes
A
A sales promotion device in which the participant completes for prizes by simply entering his or her home
9
Q
Mass
A
The market units entirety
