Week 46: Moen, O., & Servais : Born gradually or gradual global Flashcards
What is the main focus of the paper “Born Global or Gradual Global?”
It compares traditional gradual internationalization with the born global model and examines how SMEs expand internationally.
What is the Uppsala Model of internationalization?
A model where firms expand gradually, starting domestically, then entering nearby markets, and later expanding to distant markets as they gain experience and reduce uncertainty.
What are Innovation-Related Internationalization Models?
Models that treat internationalization as an innovation process where firms progress through stages like awareness, experimental exports, and committed operations.
What is the Born Global Model?
A model where firms start exporting within their first two years, focusing on niche markets and advanced technologies, skipping gradual steps.
How do born global firms differ from traditional gradual internationalization firms?
Born global firms start exporting early, have higher export intensity, broader geographic reach, and adapt faster to global opportunities.
What are the limitations of traditional internationalization models for SMEs?
They fail to explain why many firms skip gradual steps and succeed globally right from the start.
What can managers of new firms do to succeed globally?
Leverage niche markets and advanced technologies to go global quickly.
What is a key difference between gradual and born global models?
Gradual models emphasize slow, incremental learning, while born global firms skip steps and internationalize immediately.
What does the paper suggest for future research on SME internationalization?
Focus on how early internationalization impacts long-term success and create models tailored for new and older firms